The American Bible Society did a poll in 2013 where they found that 88 percent of respondents own a Bible, 80 percent think it is sacred, 61 percent wished they read it more, and the average household had 4.4 Bibles.
Lifeway did a survey to find out how much of the Bible people had read. Clearly from the pie chart, 53% have read very little of the Bible.
Biblica, the Bible society which owns the copyright of the NIV, did a survey to find out why Bible reading is down. They discovered three barriers to Bible reading. People read the Bible in fragments, a-historically, and in isolation.
In fragments means that people are reading verses rather than reading the larger units of thought: sentences, paragraphs, and books. Chapter and verse divisions did not come from the authors of the biblical books. Chapter divisions date from about the 13th century and verse divisions from the 16th century. My advice to readers is to ignore them in reading. Yes, they are helpful for finding things, but they do not show units of thought and sometimes arbitrarily break up units of thought.
My advice to beginning readers is to read a book of the Bible all the way through. I always suggest beginning with the gospels, then Acts and the epistles. In the Old Testament, reading through the historical narratives is of first importance: Genesis through Esther.
A-historical reading means the reader does not know where the book fits in history. Each book of the Bible is a piece of a larger story, and we need to know where it fits in this larger story. A Bible dictionary or study Bible may help you with this historical context. Good reading always involves asking and answering the reporter’s questions: who, what, when, where, and why?
Finally, people struggle with reading because they are reading in isolation. I read the Bible in the context of being a part of a church family. Enlist someone to start a reading plan with you, so that you have mutual support. Use a Bible class as an opportunity to read your Bible outside of class so that you are ready for the class discussion. The community of believers is the place to receive encouragement to read our Bibles.